What is the Expansion Effect?
The Expansion Effect is about one single moment.
You might not fully recognize it—yet—but it’s a moment you’ve already experienced.
It’s that moment when the hard thing you’ve been pushing against suddenly gives way, when it all just clicks. The hard thing becomes effortless, and your whole world expands.
Remember when you first learned to ride a bike? Trying to work out alternating force on the pedals while balancing, steering, keeping momentum? It’s impossible.
Until it isn’t.
In that moment when it all came together, you didn’t just get a new skill.
You got a bigger world.
Maybe your boundaries were the end of the driveway or the end of your street—however far your two legs could carry you. But once you had that moment, you could bike to school. To your friend’s houses. Wherever you could imagine, you could go.
This is expansion.
It happens for all of us over and over. You already know how to do it.
You’ve done it thousands of times.
And you’re going to do it again.
The Expansion Effect is about that one moment. How it works and how to let it work.
This is more than a newsletter—it’s a thank you note from your future self.
What’s Waiting for You
Free subscribers will get 1-2 newsletters a month. They’ll invite you to your next shift.
Paid subscribers unlock the full expansion experience with a message a week, plus:
The Podcast (coming very soon). We’re recording powerful conversations now, and they’re all about that one moment. I’ll be talking with other coaches about how we reveal your true self and with people who have emerged their own expansion with fresh eyes. You’ll see how you can become a participant in your expansion.
The Archives. A permanent, ever-expanding resource to anything you’d want to know about how to allow these moments in your life. It’s like grad school for expansion.
Live Events. I’ll be hosting regular Ask Me Anything sessions, explorations on specific topics about the process of expansion, and live interactive dialogues with podcast guest and others. These are usually deeper explorations, and I will make recordings of these sessions available to subscribers.
For the first month, everyone gets access to everything (because expansion is more than an idea—it’s an experience). After that, if you want to continue the relationship, let’s go deeper.
Who am I?
I’m Joseph Logan. And my life used to feel hard.
Until it didn’t.
On paper it looked great. Education, jobs, marriage, kids, houses. I got to fly around the world wearing smart suits and saying smart things. But inside I felt empty.
I spent a long time looking successful but feeling lost. Empty.
Then I experienced a profound transformation. Call it a breakthrough or a Satori moment. I call it an expansion.
That moment changed everything.
What once felt hard suddenly became effortless. It was as if someone had flipped the setting in the game of life to “easy mode”. And I’ve been exploring that moment ever since.
I’m a coach working with people who are already successful but don’t feel it. They sense something missing, a dull ache inside. They know they can do more and be more. Rather than adding more skills, I help them remove what’s holding them back.
I help them experience their own Expansion Effect.
Choose your growth
If you’re crushing it at life and couldn’t imagine how you could be any better, this isn’t for you.
If logic is your only mode and your plan for growth is just to get more information and think your way through it, you’re in the wrong place.
If your only goal is optimizing who you are today, let’s talk another time.
But if you’re looking beyond what you know and do today, let’s explore together.
If you’ve tasted success but still don’t feel successful, you’re in the right place.
If you want a tomorrow where everything that’s hard today is effortless, this is for you.
I’ve had very wealthy, accomplished people look at me with a pleading gaze and say, “it isn’t enough” or “is this all there is?”. I’ve watched people win the accolades, receive the praise, crush their goals… only to feel successful for a brief moment. I’ve worked with the highest achievers as they finish one marathon only to hear the starter pistol for the next one.
It doesn’t have to be this hard, and you don’t have to keep feeling this way.
We’re here to vanish the things that keep you stuck, that make life harder than it needs to be, that leave you feeling disconnected and lonely. This stuff can change, and we’re going to see how that happens. And can happen faster.
In one single moment.
