The Expansion Effect

The Expansion Effect

What's a coach really for...?

Why clients tell me most coaches aren't very good, and what to do about it.

Joseph Logan's avatar
Joseph Logan
Aug 21, 2026
∙ Paid

“Most coaches aren’t very good.”

I hear this constantly. Founders. Investors. Executives who’ve had a coach. It’s not like they don’t know what I do for work. They volunteer it anyway.

I guess they’re telling me because they think I might be an exception. Maybe they trust me enough to say what they really think. Honestly, I don’t know. What I do know is t…

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