What coaching's numbers are hiding

Everyone in coaching is reading the same report. Almost no one is reading it right.

Every now and then I talk about coaching. It’s what I do, after all.

Today’s one of those days. I’ve started to see some signals that look very different than the ones I’m seeing on LinkedIn and hearing from coaches.

The International Coaching Federation released its 2025 data last month. Global coaching revenue: $5.34 billion. Up 17% from 2023. Growth ma…