The Expansion Effect

The Expansion Effect

The Year of "How"

Dogs, cognitive power, and the emergent physics of Business 3.0

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Joseph Logan
Jan 22, 2026
∙ Paid

It’s early and it’s cold.

I’m standing in a field watching dogs come out of a van. They look happy.

This is Farm Dog. On the surface, it’s a rural boarding facility. If you look a little deeper, it’s a laboratory for the next century of work. On the other side of the barn, the founder—who’s already reimagining her entire business—is sitting with a small g…

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