The Expansion Effect

The Expansion Effect

The moment that breaks companies

Your org chart is now your biggest competitor.

Joseph Logan's avatar
Joseph Logan
Jul 02, 2025
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There's a moment in most meetings when you realize the person with the answer isn't allowed to give it.

They know exactly what needs to happen. They've done this before. They understand the customer, the market, the urgency. But they can't act because someone who's never spoken to that customer, who hasn't looked at the data, who won't bear the consequen…

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