The Expansion Effect

The Expansion Effect

The Four Horsemen of Contraction

The Hidden Habits That Keep You Small

Joseph Logan's avatar
Joseph Logan
Feb 26, 2025
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Most of what I write about isn’t immediately useful for a “right now” problem.

And that’s intentional.

The immediately useful stuff operates within the known—the game as it exists today. It’s about optimizing for what’s already in play: the right ICP, the right productivity habits, the right revenue model. Those are important, and they build businesses.

Bu…

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