The Four Horsemen of Contraction
The Hidden Habits That Keep You Small
Most of what I write about isn’t immediately useful for a “right now” problem.
And that’s intentional.
The immediately useful stuff operates within the known—the game as it exists today. It’s about optimizing for what’s already in play: the right ICP, the right productivity habits, the right revenue model. Those are important, and they build businesses.
Bu…
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