The Four Horsemen of Contraction

The Hidden Habits That Keep You Small

Most of what I write about isn’t immediately useful for a “right now” problem.

And that’s intentional.

The immediately useful stuff operates within the known—the game as it exists today. It’s about optimizing for what’s already in play: the right ICP, the right productivity habits, the right revenue model. Those are important, and they build businesses.

Bu…