The Conversation Was Always the Point.

Community, relationship, and the last dying howl of impersonal marketing.

My LinkedIn inbox is full of people trying to create relationships with me. But they always do it by asking questions that lead to their predefined product.

They ask if they could get me more meetings, more leads, help me write a book that will get me more meetings or more leads. Endless. The format is always the same: fake curiosity, leading questions,…